Logo Design

At the beginning of this year I made this personal logo. I had little experience and knowledge of logo design,  and this is what I came up with.

For my final logo, I wanted to go with the theme of simplicity and feathers. The overall concept is bohemian with contrasting colors.

The industry I would be entering is bohemian-chic. These logos gave me inspiration when creating my own logo.

These logos are what I came up with. All are simple with no restricting border shape- such as a square or circle. My favorite one is the letter T with the feather going through the letter. I made many different color schemes and one in black and white.

This logo is my favorite and my final design. I chose the navy and light green because the colors can appeal to both males and females. I like the simplicity of the type face and the feather.

This is the logo "used in action" on my business card.  Since my logo is simple, I kept the business card simple as well. I left an asymmetrical white border around the side and kept some dead space in the middle.

For a web banner, I used a different logo design I came up with. Since a web banner is so wide, I didn't want to use my small, letter T logo. There would have been too much dead space, so I used an additional design. I dragged the feather to the opposite side of my name to add detail and get rid of dead space. To add pops of color I made lines of solid color and made some lines with a water-color brush for contrast.

The Kearning Game is a fun type activity where you move the letters and try and space them out like the font does. You move the letters and get a grade based on how close your edited word is to the actually type. It helps me as a graphic designer learn more about how different type fonts act and work.

eMagine 2014

Last Saturday, April 5, was the eMagine media festival. Although I didn't submit anything, I really enjoyed getting inspiration from other kids' work. To me, it is so cool to see kids right around my age being creative and making amazing works of art- whether it's a poster, logo, animation, or even a video.  eMagine gave me some cool ideas to work into my projects for this last quarter.

Modernized Movie Poster

With the assignment of modernizing an old movie from the 1960's, I began to research the trending designs of this decade. The main theme that I discovered was cartoon-looking approach with not a lot of detail. For my poster, I just made the bodies of the three main characters- leaving out the details of the face. The other extremely important design trend this decade is simplicity. With my poster, I didn't add tons of details to make the poster busy like Saul Bass did, I modernized it to make it appeal to people of all ages with simple but recognizable characters- Peter Pan, Captain Hook, and Tinkerbell. My poster is meant to be fun with colors unlike Saul Bass's dark and mysterious one. My poster appeals to all ages since it appears to be cartoon-ish and Disney themed.

A Look Inside Google

Google's font has a somewhat calligraphic feel with contrasting stroke weights and distinctive serifs. The colors are alternated to add a pop of color and fun to the pretty clean logo. In 2012, Google won the overall Brand of the Year award. Google's simple but well known logo is easily recognizable but can be altered from day to day because it changes all the time. The logo on the main page is constantly changed and added with extra details depending on the day. Google's colors were originally just primary colors, but then they threw in one green letter to bring back the idea that "Google doesn't follow the rules". The first Google logo ever was fat with thick letters that looked 2D. As the years went on, the letters became skinnier, 3D, and added with a small drop shadow. The best thing about the Google logo is the fact that it violates the long accepted tenet of brand management: that a logo must be respected and used correctly and consistently at all times. The Google logo has been noted for the constant interactive engagement that attracts the attention of the press as well as general public notice.