A Look Inside Google

Google's font has a somewhat calligraphic feel with contrasting stroke weights and distinctive serifs. The colors are alternated to add a pop of color and fun to the pretty clean logo. In 2012, Google won the overall Brand of the Year award. Google's simple but well known logo is easily recognizable but can be altered from day to day because it changes all the time. The logo on the main page is constantly changed and added with extra details depending on the day. Google's colors were originally just primary colors, but then they threw in one green letter to bring back the idea that "Google doesn't follow the rules". The first Google logo ever was fat with thick letters that looked 2D. As the years went on, the letters became skinnier, 3D, and added with a small drop shadow. The best thing about the Google logo is the fact that it violates the long accepted tenet of brand management: that a logo must be respected and used correctly and consistently at all times. The Google logo has been noted for the constant interactive engagement that attracts the attention of the press as well as general public notice.